La Sultane de Saba Officially Launches in Israel

On September 6th, 2026, La Sultane de Saba celebrated its official launch in Israel with a beautiful and intimate evening in the heart of Neve Tzedek, Tel Aviv.

The event took place at the elegant DOT Restaurant, with Chef Dotan Shalom, in an atmosphere filled with elegance, warmth and joy.

For this special occasion, we had the pleasure of welcoming around thirty leading influencers, bloggers and journalists, who joined us to discover the unique world of La Sultane de Saba.

Throughout the evening, our guests were invited on a true sensory journey, discovering the story and philosophy behind the brand, exploring our different collections, and experiencing the fragrances and textures that make La Sultane de Saba so unique.

It was a wonderful opportunity to share the spirit of a French beauty house inspired by ancestral beauty rituals, travel and the art of well-being — and to officially begin this exciting new chapter in Israel.

A heartfelt thank you to everyone who joined us and made this evening so special. We are incredibly happy to begin this journey with you and look forward to all the beautiful things ahead.

Shana Tova!
May this new year bring happiness, success, beautiful discoveries and new beginnings.